Screening guide Adidas Owns the Reality

Prankster activists the Yes Men performed an elaborate hoax to improve conditions for garment workers in the Adidas supply chain. Staging a shocking runway show at Berlin Fashion Week in January 2023, they use humour and mischief to make the world pay attention to labour and environmental abuses that the massive sportswear brand is trying to hide. This 2024 short documentary shows the background story of why the Yes Men partnered with the Pay Your Workers coalition to urge adidas to take action for the workers in its supply chain. This film is not meant for festival audiences only. We want it to reach communities and spark off discussions. The full film is available for community screenings around the world and this screening guide can help your organise this.

DONE Screening guide.pdf (PDF/ 56MB)